Pay Per Click Marketing
“In our group of over 100 hotels, we are #1 in Internet business.”
The Michelangelo Hotel, NYC
Cut through the Internet Clutter and Stand Out!
One of the most important aspects of getting your website found is Pay Per Click (PPC) Marketing. PPC Marketing can be separated into two separate areas: KEYWORD CAMPAIGNS and PAY PER CLICK ADVERTISING.
KEYWORD bidding is the quickest way to get a website found on the Internet, with almost immediate results. Utilizing Google’s Adwords program and Yahoo’s Precision Match program, our goal is high visibility at low cost. The re-launch of Ask.com and MSN’s new programs represent additional players in this field. By carefully monitoring these opportunities, HIS creates specialized Keyword Campaigns to give our clients maximum productivity for their keyword efforts. Furthermore, we’ve expanded our Keyword Campaigns into the international language markets of French, Spanish and Japanese
PAY PER CLICK ADVERTSING opportunities are available through targeted directories willing to list a hotel on a PPC basis. Hotel Internet Strategies has strategic relationships with a variety of these directories, ranging from well established travel guides to popular lodging sites, that have agreed to list our hotels with links directly to their official Websites for reasonable PPC or display rates. These listings help our hotels in two different ways:
- They provide a direct portal into a property website, which can result in significant revenue generation.
- They provide a relevant incoming link into the hotel website, increasing the hotel’s chances of being indexed higher by Search Engines and obtaining a “closer to top” page ranking.